Caroline’s Couture
BUILDING A GLOBAL LUXURY BRAND
FASHION
360° ADVISORY
COUTURE
Caroline's Couture is Chopard's couture division — a Maison within the Maison, extending Chopard's universe of haute joaillerie into the world of couture. Rossiello Communications has developed and overseen the brand's global communications strategy since its launch, supporting its growth and positioning on the international luxury stage. From the creation of the brand's communication ecosystem from the ground up — including the establishment and coordination of dedicated PR, media relations and digital communication teams — to the development of the Caroline's Couture website and its dedicated section within the Chopard website, every touchpoint has been built to deliver a consistent and elevated brand experience.
360° BRAND MANAGEMENT
Rossiello Communications directs the production of photography, video and editorial assets supporting brand storytelling, social media and international visibility, and launched and manages the Caroline's Couture Instagram account — overseeing content creation, editorial planning, community engagement and digital advertising campaigns. The agency manages all international press communications, from press releases and media kits to feature opportunities and relationships with leading luxury, fashion and lifestyle media. It has conceived and delivered fashion shows, press events, showroom activations, client experiences and international presentations, overseeing every stage from concept to execution — and continues to provide day-to-day strategic and operational support across all communication activities, ensuring consistency and alignment across every brand touchpoint.
