Chopard Parfums
Global Communication Campaign
HIGH PERFUMERY
PR & INTERNATIONAL MEDIA RELATIONS
HAUTE PARFUMERIE
During the Cannes Film Festival, Rossiello Communications conceived and managed an exclusive influencer event for Chopard Parfums, bringing together a selected group of international content creators to discover the Maison's olfactory universe. The experience celebrated the creative vision of Caroline Scheufele, Co-President of Chopard, and master perfumer Alberto Morillas — one of the world's most renowned fragrance creators — through an immersive showcase of the Chopard perfume collection in an intimate and exclusive setting, including a private masterclass with Alberto Morillas himself.
INFLUENCE & AMPLIFICATION
Leading international influencers were invited and hosted throughout the experience, generating authentic content creation, social media engagement and brand amplification across Instagram and digital platforms. Combining storytelling, education and influencer engagement in a highly curated brand experience, the event strengthened Chopard Parfums' visibility and desirability among international beauty and lifestyle audiences.
