ReLuxury
International PR & Media Relations
SUSTAINABILITY
360° ADVISORY
CIRCULAR LUXURY
ReLuxury is the pioneering platform dedicated to the re-commerce and circularity of luxury goods — watches, jewellery, fashion, and art de vivre. Founded by Fabienne Lupo, former director of the Fondation de la Haute Horlogerie, the concept was born in Geneva in 2022 as the first event of its kind, bringing together the most distinguished Maisons and artisans around a shared commitment to durability, transmission, and responsible excellence. For its landmark Paris edition, ReLuxury partnered with BARNES — the world-renowned prestige real estate group — to stage the inaugural Pre-Loved Luxury Show at the Carrousel du Louvre. Held over three days in November 2024, the event gathered more than 4,000 visitors and brought together over fifty exhibitors spanning haute horlogerie, high jewellery, vintage fashion, and circular innovation, alongside a twenty-conference programme led by fifty international experts and industry leaders.
STRATEGIC & EVENT PARTNERSHIP
Rossiello Communications is a founding partner and co-associate of the ReLuxury project, engaged across the full spectrum of its development. From the outset, Rossiello shaped the digital identity of the platform — designing and building the official website, elevating the artistic direction across all digital touchpoints, and orchestrating a global communications strategy that extended from social media to press to on-site experience. Beyond digital, Rossiello led the coordination of the Paris edition — managing partner negotiations, structuring sponsorship agreements, and ensuring seamless alignment between the event's editorial vision and its operational execution. This 360-degree involvement reflects Rossiello's unique positioning: not merely as an agency, but as a strategic co-builder of cultural and luxury projects with lasting impact.
